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SEO Articles

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About SEO articles

Search articles focused on what actually moves rankings and indexing, written against Google's current documented behaviour rather than folklore that stopped being true years ago.

A recurring correction here: several things widely treated as ranking factors are not. Meta descriptions do not affect rankings, keyword density has no target, and domain age is correlation rather than cause. Knowing which levers are real saves a great deal of wasted effort.

The other recurring theme is that technical SEO problems are usually self-inflicted and invisible. A staging noindex left in production, a canonical tag pointing at the homepage, a robots.txt rule blocking the CSS Google needs to render the page — each will quietly suppress a site while everything looks fine to a human visitor.