BusinessSep 14, 2026
Margin Is Not Markup: The Pricing Mistake That Quietly Costs You Money
A 30% markup is a 23% margin. Why a 10% discount can cut your profit by a third, and the one formula worth memorising.
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Articles for the person deciding whether to spend money, rather than the person writing the code. What a website actually costs and why quotes differ so widely, how to brief an agency so you get what you expected, and how to tell whether the thing you already have is holding the business back.
The recurring theme is that most website decisions are business decisions wearing technical clothing. Choosing a platform, setting a budget, deciding whether to rebuild or repair — none of those are really about technology, and treating them as though they are is how projects end up expensive and disappointing at the same time.
If you are about to commission a site, two articles here are worth reading before you take a call with anyone: the one on what drives a quote, and the one on margin versus markup. Between them they cover the two numbers most commonly misunderstood on both sides of that conversation.